The Eurasian otter (Lutra lutra) is endangered and we humans are particularly to blame. The fictitious campaign ‘Lutraaid’ draws attention to this issue and highlights the contributing factors. The interactive website prototype allows to explore these factors in detail. Users scroll along an illustrated river that transitions from a natural landscape where otters thrive to an industrial, human-altered environment. By clicking on the orange-highlighted elements, pop-up windows open, providing further details on the situation. Click here to explore the prototype yourself.

The prototype was created and animated in Adobe XD. Please note that it is only available in German.